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| | | | | | | ‘Brilliant’ ideas: An inside look at Lighting magazine and how to use it for sales |
| | American Lighting Association | 2 min. read |
| | Hundreds of thousands of consumers request a copy of Lighting magazine every year and it’s free in ALA showrooms. Are you using it to its full potential? In episode 4 of “That's Brilliant!” ALA's Raelle Bell and Liz Ware talk to Tim Stumm about how consumers and showrooms can best utilize the 2022 issue of Lighting magazine. Hear proven strategies on how to use the industry’s only consumer lighting magazine to define personal style, see the latest trends, and create a seamless sales process. |
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| | | | | ALA Conference keynote speaker to provide insight into real estate industry |
| | During the 2022 ALA Conference in Austin, Texas, Real Estate Consultant John Burns will share his firm’s views on the shifts in the housing market, digging into the details of what is happening across the country. |
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| | | | | DOE finalizes 45 lpw standard and definitions |
| | The long-awaited adoption of the 45 lumens per watt (lpw) backstop requirement by the Department of Energy (DOE) is over. The DOE has pre-published the final rule, making the 45 lpw requirement official. ALA welcomes the final rule and DOE’s discretion and leniency towards enforcement. |
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| | ALA's LightRays is an individualized email experience. To get the most out of this publication, select your customized content category preferences by clicking here. Not ready to choose? No worries...you can make changes to your content preferences any time you’d like. | |
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| | | | | | In memoriam: Harry Kallick | |
| | | American Lighting Association | 2 min. read | |
| | | Beloved industry member Harry Kallick, chairman of Varaluz, passed away April 15, 2022, at the age of 78. Harry was an involved member of ALA and leader among the lighting industry. | |
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| | | | | | | enLIGHTenment | 2 min. read | |
| | | Industry legend Ed Sherman passed away on April 5 at age 83. Ed was the founding president of the NALR (National Association of Lighting Representatives) and was instrumental in establishing the first Dallas lighting industry event at the LaBaron hotel, which eventually evolved into Dallas Market we know today. He later became an active member of the American Lighting Association (ALA). | |
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| | | | | | Schonbek celebrates grand opening of High Point showroom | |
| | | American Lighting Association | 1 min. read | |
| | | Schonbek has celebrated its brand new 6,000+ square foot marquee showroom during the Spring High Point Market. The new designer-trade Schonbek showroom featured the all-new Schonbek Beyond line of innovative LED luxury crystal luminaires and the Schonbek Signature collection of new innovative and classic designs. | |
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| | | | | | Nora Lighting appoints outbound warehouse manager | |
| | | American Lighting Association | 1 min. read | |
| | | Nora Lighting recently announced Hugo Gomez joined the company as outbound warehouse manager, reported Fred Farzan, Nora Lighting president and CEO. Hugo will manage outbound shipping logistics and oversee warehouse personnel at headquarters located in Commerce, Calif. Hugo has worked in the lighting industry for the last 24 years, contributing his expertise to several organizations in various leadership roles. | |
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| | | | | | 7 lighting trends for a brighter, more beautiful home in 2022 | |
| | | Better Homes & Gardens | 4 min. read | |
| | | Bold or understated, lighting affects how a home feels as much as how it lives. It's a key component in any room's design, and more individuals are starting to harness it as an avenue for style and personality as well as function. To shed light on the latest trends in lighting, this article showcases experts and designers from the American Lighting Association, who take the pulse of homeowners to interpret their desires for their homes now and in the future. These 2022 lighting trends represent the concepts, materials, and finishes that will brighten homes this year and beyond. | |
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| | | | | | Key things to know about moving towards an integrated home | |
| | | American Lighting Association | 3 min. read | |
| | | Smart and connected home products are growing in popularity and they offer more than just convenience and "cool” factor. As our energy demands rise with more electronically powered devices entering our homes, the topic of energy savings and efficiency become increasingly important. A fully integrated home may seem like a futuristic goal; however, there are attainable products available on the market today that can help you move towards connectivity and energy savings. | |
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| | | | | | What do you need to know when picking smart devices and lighting for your home? The Consortium for Energy Efficiency has been evaluating smart home products for years. And that’s the topic of episode 3 of our “That’s Brilliant!” podcast titled “A Bright Future” Listen here! |
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| | | | | | Celebrate dark skies this week | |
| | | Sky & Telescope | 3 min. read | |
| | | Light pollution is “the inappropriate or excessive use of artificial light.” This pollution comes in many forms: the interior and exterior lighting of buildings, advertising billboards, sports stadiums, factories, streetlights, commercial properties . . . the list goes on. Organizations such as the International Dark Sky Association (IDA) are heavily invested in preserving our night skies and in raising awareness on the harmful effects of light pollution. And the IDA specifically encourages you to get involved in their efforts during International Dark Sky Week. Here's how you can do so. | |
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| | | | | | The 20-ms-pulse era is ending — Shorter pulses deliver better measurements | |
| | | LEDs Magazine | 5 min. read | |
| | | LEDs in 2022 are different from LEDs in the 2000s. They have smaller internal structures, operate at higher current densities, and are more likely to be driven with pulsed current that exceeds the nominal direct current (DC). Today’s LEDs require updated measurement methods for proper characterization, given their architectural advances. The 20-ms pulse may be the industry standard today, but change is coming. | |
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| | Retail + Sales + Marketing |
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| | | | | | 2022 Showroom of the Year finalists announced | |
| | | Furniture, Lighting & Decor | 3 min. read | |
| | | Finalists for the 2022 Showroom of the Year Awards, honoring outstanding lighting retailers across North America, have been decided. The annual awards program, now celebrating its 13th year, is presented in partnership by Furniture, Lighting & Decor magazine and Lightovation at Dallas Market Center. | |
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| | | | | | How is brick-and-mortar retail design evolving? | |
| | | BOSS Magazine | 4 min. read | |
| | | Retail store layout trends have changed substantially over the past several years. Decision-makers know they must cater to customers in new ways to keep them interested. This article provides some notable examples, including shifts toward experiential shopping and photo-ready store environments. | |
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| | | | | | Shoppers decide what makes a great in-store experience and here's what they want | |
| | | Retail Customer Experience | 3 min. read | |
| | | Shoppers of 2022 still appreciate retail’s greatest hits, like value, excitement, and convenience. However, these shoppers are hungrier for experiential retail than they've ever been, with 77% of respondents calling in-store experiences "important" or "very important" to their shopping decisions. The pressing question for retailers is this: What, exactly, do today's shoppers want from an in-store experience? The answer is clearer than you might think. | |
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| | | | | | | | | | | | To advertise in this publication, download our media kit. |
| | American Lighting Association 2050 N. Stemmons Freeway, Unit 100 Dallas, TX 75207-3206 |
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