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| | | | | | | “Brighter Isn't Always Better” when it comes to setting customers' expectations |
| | American Lighting Association | 34 min. podcast |
| | The American Lighting Association recently dropped episode 2 of its original podcast, “That’s Brilliant!” Our certified lighting professionals understand that renovating your lighting is an exciting project full of research, questions, wants and needs. And, before a customer breaks out their checkbook, it’s important to have a heart-to-heart with a professional. That’s what this episode, titled “Brighter Isn’t Always Better,” is all about. Join our hosts and Laurie Gross, CLC, president of Gross Electric, and Bob Warmbold, CLC, owner of Accent Lighting, as they provide the questions for lighting professionals to ask to set the right expectations for their customers. Listen here, or wherever you listen to your favorite podcasts, including Apple Podcasts, Google Podcasts and Spotify. |
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| | | | | ALA Conference returns in Live Music Capital of the World® |
| | The ALA Conference is set to return as the lighting industry’s premier event focused on networking and education. Industry members from across the U.S. and Canada will gather Sept. 11-13, in Austin, Texas, at the brand-new Austin Marriott Downtown. |
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| | | | | Examining Lighting Layouts for Every Customers |
| | As lighting professionals, we are often confronted with diverse customer needs and interests. Join Peter Romaniello, IALD, of Conceptual Lighting, LLC, April 12, at 11 a.m., Central Time, for a live webinar about how to specify the various options available to different types of clients and how to properly lay out a lighting plan to fit every need. |
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| | | | | ALA members earn professional accreditation |
| | Over the last few months, nearly 50 ALA members have earned professional accreditation as either Lighting Associates or Lighting Specialists. The LA and LS accreditation programs are designed to help lighting industry professionals learn more about sales, technology, design, and more, in order to better serve their clients and further their industry expertise. |
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| | ALA's LightRays is an individualized email experience. To get the most out of this publication, select your customized content category preferences by clicking here. Not ready to choose? No worries...you can make changes to your content preferences any time you’d like. | |
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| | | | | | In memoriam: Chris Martin | |
| | | enLIGHTenment | 2 min. read | |
| | | Chris Martin, a Florida-based lighting manufacturers’ representative with Richard Alan & Associates (RA&A), passed away on February 4 in Tallahassee after a short illness. He was 47 years old. | |
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| | | | | | Hubbardton Forge announces key staff changes | |
| | | American Lighting Association | 3 min. read | |
| | | Castleton, Vt., based lighting manufacturer and ALA member Hubbardton Forge recently announced staff hires and promotions in key roles within the company. Hubbardton Forge CEO Maria Mullen stated, “To support our continued growth and expansion we have made some key hires and promoted several people into critical roles. We know these investments will make us a stronger company, more able to support and service our customers. I couldn’t be more confident in our team and I know we are poised to accomplish great things together.” | |
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| | | | | | Calling all connected products: 2022 Integrated Home Competition launches | |
| | | American Lighting Association | 3 min. read | |
| | | The CEE Integrated Home Competition rewards market leaders whose connected home solutions not only provide energy savings and load management capability, but also deliver upon consumer expectations for interoperability, reliability, and simplicity. Innovative industry leaders gain recognition through endorsement and promotion from Competition Sponsors. Check out the details at the link below, including how you can enter your lighting, lighting controls and ceiling fans into the competition. | |
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| | | | | | How smart lighting affects your health | |
| | | Digital Trends | 3 min. read | |
| | | The advent of smart lighting has provided a wealth of new opportunities for tweaking personal health. The right color temperatures and timing can optimize focus during the day and ease sleep schedules at night. Let’s dig into the many health factors that smart lighting touches upon. | |
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| | | | | | ALA submits comments to DOE | |
| | | American Lighting Association | 2 min. read | |
| | | In early February, ALA submitted comments in response to Department of Energy's (DOE) Dec. 2021 supplemental notice of proposed rulemaking (SNOPR) regarding test procedures for ceiling fans. The SNOPR offered additional changes to DOE’s 2019 notice of proposed rulemaking (NOPR). The additional changes were derived from data gathered during round-robin testing. The testing was requested by ALA. | |
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| | | | | | DOE initiates standards work for ceiling fans | |
| | | American Lighting Association | 1 min. read | |
| | | The Department of Energy (DOE) released a preliminary technical support document (TSD) that includes its analysis of potential energy savings from ceiling fans. Publication of this document marks the beginning stages of the rulemaking process. Over the course of the rulemaking process, DOE, with input from industry and advocates, will determine whether amended energy conservation standards for ceiling fans are technically feasible or economically justified. | |
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| | Retail + Sales + Marketing |
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| | | | | | In-store pandemic-era trends that are here to stay | |
| | | BizTech Magazine | 3 min. read | |
| | | Many experts predicted that the pandemic — and the online shopping experience retailers developed in response to it — might sound a death knell for physical retail. However, in-store shopping has shown a surprising resilience. Susan Reda, the vice president of education strategy at the National Retail Federation, says, “Physical retail, often predicted to falter in the face of the ecommerce boom, is flexing its muscle as we head into 2022 and will continue to attract shoppers for the foreseeable future.” | |
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| | | | | | 3 ways retailers can leverage analytics to optimize in-store customer experiences | |
| | | Retail Customer Experience | 4 min. read | |
| | | The brick-and-mortar retail industry is finally embracing its digital transformation moment. After years of lagging technological adoption, retailers are exploring their options when it comes to improving the retail experience on all levels. Here are some strategies that will help you offer a fresh and modern in-store experience with help from data. | |
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| | | | | | How to engage retail consumers at the point of decision | |
| | | | From a marketing standpoint, there are multiple methods of reaching a customer in-store at a point of decision, and data is the primary means, along with artificial intelligence (AI) as the enabler. By leveraging technology such as AI-driven pattern recognition, bluetooth beacons and seasonally relevant metadata, marketers can refine and focus their messaging and deliver it at the most relevant time. This is especially important at a time when consumer behavior is changing. | |
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| | | | | | Kitchen lighting design – Interior designers and architects explain how to plan the perfect scheme | |
| | | | It’s important to start thinking about kitchen lighting design as early as possible in your project – and that doesn’t mean simply choosing the pendant light you want for over the kitchen island. While it’s easy to be seduced by stylish and glamorous kitchen lighting ideas, the practical nature of lighting this space is key. | |
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| | | | | | Designers get creative, clever, cozy with lighting trends | |
| | | The Associated Press via the Philadelphia Inquirer | 5 min. read | |
| | | Designers and lighting companies have been busy coming up with new ways to hold a lightbulb and project light, and winter is a great time to explore their latest solutions. Some are inspired by the skies overhead. Others by style eras, from Deco to disco. Still others are working with interesting materials around which to build a lamp. Here’s a look at what’s new. | |
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| | | | | | | | | | | | To advertise in this publication, download our media kit. |
| | American Lighting Association 2050 N. Stemmons Freeway, Unit 100 Dallas, TX 75207-3206 |
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